The Woodsmen · Annual Invitational

Twelve marks in search of one.

The brief: distill the gentleman, the mustache, and the bitten club into a single mark that holds its own against the best crests in golf — and stitches clean on a hat at one inch. Every concept below keeps to one or two thread colors.

Ink · Brass · Ivory · Pine
The Study

What the great ones do

One idea, owned outright

Maidstone is a spouting whale. Ohoopee is an onion. A single idiosyncratic object beats a busy crest every time.

Rooted in the story

Tree Farm is a lone tree under a crescent moon; Fishers Island is the island itself. The mark means something to the people who wear it.

Works at one inch

Every card below carries a hat-size preview. If it dies at 44 pixels, it dies on the embroidery hoop.

Two colors, no more

Pine Valley's quiet lone pine and Oakmont's bare monogram prove restraint reads as confidence.

A little wit is allowed

Pinehurst's Putter Boy and McArthur's milk jug are beloved because they don't take themselves too seriously.